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Google Integration
Expand Your Website Horizons
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Using Google's Web Services,
businesses can reach people when they are actively looking for information
about their products and services online, and send targeted visitors directly to what they are offering.
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With Google AdWords a business can create its own ads,
choose keywords to help it match ads to its audience
and pay only when someone clicks on them.
Google's AdWords Web Services enables businesses to link their e-commerce applications with Google and control parts of the mammoth
Google ad delivery system.
Examples of operations that an e-commerce application integrated with AdWords Web Services include the following:
- Generating automatic keyword, ad text, URL, and custom reports
- Integrating AdWords data with other databases, such as inventory and financial management systems to automatically trigger ads to reduce excess inventory in case of product overstock
- Developing additional tools to help better manage AdWords accounts, such as building internal interfaces to view and manage account data.
Google's AdWords Web Services allow businesses to self-administer the delivery,
the timing and the price they will pay for their text ads. Through its own e-commerce application and without using
the AdWords control center, a business can control ad campaign management, reporting and traffic estimation.
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Froogle is a product search tool that is considered to be one of the most comprehensive product
search engines available on the web. The hierarchical directory structure is easy to browse and
the relevance of the search results is increased by Froogle’s advanced search feature,
which allows you to narrow your search by price, occurrence of a specific keyword, phrase, and by category.
A link to Froogle also appears on Google's home page, one of the most visited pages on the web.
Product data is submitted by merchants through product feeds. In order to keep data current, product
feeds must be submitted to Froogle on a regular basis, which can become cumbersome.
Espinneret provides customized backend solutions which automate the feed submittal process by generating feeds directly from
the product database on an e-commerce website and submitting it with the click of a button.
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